Tuesday, 2 March 2010

Target audience


Our target audience is aged 15 - 30 as the story line is complicated and requires the audience to pay attention, we do this by having the content at the BFI standard and staying inside the guidelines. In our 2 minute sequence we don't include any bad language or sexual content, but the clip contains a graphic picture of a dead person on the floor.

The BBFC permits the following within the bounds of the 15 certificate:

Theme: No theme is prohibited, provided the treatment is appropriate to 15 year olds.
Language: There may be frequent use of strong language; the strongest terms are only rarely acceptable. Continued aggressive use of strong language and sexual abuse is unacceptable.
Nudity: There are no constraints on nudity in a non-sexual or educational context.
Sex: Sexual activity and nudity may be portrayed but without strong detail. The depiction of casual sex should be handled responsibly. There may be occasional strong verbal references to sexual behaviour.
Violence: Violence may be strong but may not dwell on the infliction of pain, and of injuries. Scenes of sexual violence must be discreet and brief.
Imitable techniques: Dangerous combat techniques such as ear claps, head-butts and blows to the neck are unlikely to be acceptable. There may be no emphasis on the use of easily accessible lethal weapons (in particular, knives).
Horror: Sustained or detailed infliction of pain or injury is unacceptable.
Drugs: Drug taking may be shown but clear instructive detail is unacceptable. The film as a whole must not promote or encourage drug use.

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